Marketing


Overview & Academics

The MARKETING major will prepare the student to practice marketing in a changing, competitive, global environment. It focuses on understanding customer needs, developing products or services, creating and implementing marketing plans, monitoring customer responses, and projecting marketing activities for the future. A marketing major offers a comprehensive understanding of the marketing role, including advertising and promotion, consumer behavior, retailing, Internet marketing, services marketing, market research, and strategy. The learning process is enhanced with projects, case studies, and simulations.

Dr. Robert Everton
Associate Professor of Business Administration and Marketing
Nova Southeastern University
reeverton@ncwc.edu
(252) 985-5173

Dr. Shirley McLaughlin
Marketing Program Coordinator
Associate Professor of Marketing and Finance
Nova Southeastern University
smclaughlin@ncwc.edu
(252) 985-4781

Career opportunities for Marketing majors:

  • Marketing majors can pursue careers in new product or service research and development.
  • Careers in product or service sales are well-suited to graduates with Marketing degrees.
  • Marketing professionals work in the advertising industry to advise and coordinate advertising content for maximum sales.
  • Marketing graduates are primed for e-Commerce, a method of marketing products based on internet usage.

Major Requirements
ACC 201; BUS 206, 308; ECO 212; ENG 304; MAT 213; MKT 205, 317, 318, 319, 320, 321, 322, 482, 495.

Minor Requirements
MKT 205 and 15 semester hours of electives from MKT 317, 318, 319, 320, 321, 322, and 495.

Marketing Undergraduate Plan

Fall Semester Credits
ENG 111 Writing I 3
ART/ENT/MUS Fine Arts Requirement 3
BIO 101 Life Science 3
BIO 102 Life Science Lab 1
BUS 206 Principles of Management 3
Elective 3
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TOTAL HOURS: 16


Spring Semester Credits
ENG 112 Writing II 3
MAT 213 Elementary Statistics 3
MKT 205 Principles of Marketing 3
Elective 3
Elective 2
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TOTAL HOURS: 15

Fall Semester Credits
ACC 201 Financial Accounting 3
ECO 212 Principles of Economics 3
BUS 308 Organizational Behavior 3
CHM/ERS/PHY Science Requirement 3
CHM/ERS/PHY Science Laboratory Requirement 1
Elective 3
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TOTAL HOURS: 16


Spring Semester Credits
MKT 317 Integrated Marketing Communications 3
ENG 304 Business Communication 3
Elective 3
Elective 3
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TOTAL HOURS: 15

Fall Semester Credits
MKT 319 Retailing 3
MKT 320 Services Marketing 3
REL 101 or 115 Religious Studies Requirement 3
Elective 3
Elective 3
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TOTAL HOURS: 15


Spring Semester Credits
MKT 318 Consumer Behavior 3
MKT 321 Internet Marketing 3
HIS/POL Social Science Requirement 3
EXS 100 Fitness & Wellness 2
Elective 3
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TOTAL HOURS: 14

Fall Semester Credits
MKT 322 Marketing Research 3
Ethics Requirement 3
ENG Literature Requirement 3
MKT 495 Marketing Special Topics 3
Elective 2
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TOTAL HOURS: 14


Spring Semester Credits
MKT 482 Marketing Capstone 3
International Studies Requirement 3
PSY/SOC Social Science Requirement 3
Elective 3
Elective 3
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TOTAL HOURS: 15