Marketing


Overview & Academics

The MARKETING major will prepare the student to practice marketing in a changing, competitive, global environment. It focuses on understanding customer needs, developing products or services, creating and implementing marketing plans, monitoring customer responses, and projecting marketing activities for the future. A marketing major offers a comprehensive understanding of the marketing role, including advertising and promotion, consumer behavior, retailing, Internet marketing, services marketing, market research, and strategy. The learning process is enhanced with projects, case studies, and simulations.

Dr. Robert Everton

Associate Professor of Business Administration and Marketing

Nova Southeastern University

reeverton@ncwc.edu

(252) 985-5173

Dr. Shirley McLaughlin

Marketing Program Coordinator

Associate Professor of Marketing and Finance

Nova Southeastern University

smclaughlin@ncwc.edu

(252) 985-4781

Career opportunities for Marketing majors:

  • Marketing majors can pursue careers in new product or service research and development.
  • Careers in product or service sales are well-suited to graduates with Marketing degrees.
  • Marketing professionals work in the advertising industry to advise and coordinate advertising content for maximum sales.
  • Marketing graduates are primed for e-Commerce, a method of marketing products based on internet usage.

Major Requirements
ACC 201; BUS 206, 308; ECO 212; ENG 304; MAT 213; MKT 205, 317, 318, MKT 319, 320, 321, 322, 482, and 495.

Minor Requirements
MKT 205 and 15 semester hours of electives from MKT 317, 318, 319, 320, 321, 322, and 495.

Marketing Undergraduate Plan

Fall Semester Credits
ENG 111 Writing I 3
ART/ENT/MUS Fine Arts Requirement 3
BIO 101 Life Science 3
BIO 102 Life Science Lab 1
BUS 206 Principles of Management 3
Elective 3
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TOTAL HOURS: 16


Spring Semester Credits
ENG 112 Writing II 3
MAT 213 Elementary Statistics 3
BUS 207 Legal Environment 3
MKT 205 Principles of Marketing 3
Elective 2
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TOTAL HOURS: 15

Fall Semester Credits

ACC 201 Financial Accounting 3
ECO 212 Principles of Economics 3
BUS 308 Organizational Behavior 3
CHM/ERS/PHY Science Requirement 3
CHM/ERS/PHY Science Laboratory Requirement 1
Elective 3
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TOTAL HOURS: 16


Spring Semester Credits

MKT 317 Integrated Marketing Communications 3
ENG 304 Business Communication 3
Elective 3
Elective 3
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TOTAL HOURS: 15

Fall Semester Credits

MKT 319 Retailing 3
MKT 320 Services Marketing 3
BUS 350 Operations Management 3
MKT 205 Principles of Marketing 3
Elective 3
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TOTAL HOURS: 15


Spring Semester Credits

MKT 318 Consumer Behavior 3
MKT 321 Internet Marketing 3
HIS/POL Social Science Requirement 3
EXS 100 Fitness & Wellness 2
Elective 3
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TOTAL HOURS: 14

Fall Semester Credits

MKT 322 Marketing Research 3
REL 342 Business & Professional Ethics 3
ENG Literature Requirement 3
Elective 3
Elective 2
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TOTAL HOURS: 14


Spring Semester Credits

MKT 482 Marketing Capstone 3
International Studies Requirement 3
PSY/SOC Social Science Requirement 3
Elective 3
Elective 3
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TOTAL HOURS: 15