Overview & Academics

Majoring in Marketing provides students with the ability to develop marketing plans, determine customer needs and understand the changing competitive global environment through the completion of projects, case studies and simulations. Graduates of the program will understand internet marketing, market research, advertising and promotion and strategy.

Career Options

• Marketing majors can pursue careers in new product or service research and development.
• Careers in product or service sales are well-suited to graduates with Marketing degrees.
• Marketing professionals work in the advertising industry to advise and coordinate advertising content for maximum sales.
• Marketing graduates are primed for e-Commerce, a method of marketing products based on internet usage.

Major Requirements

• Financial Accounting
• Principles of Management
• Organizational Behavior
• Principles of Economics
• Business Communication
• Elementary Statistics
• Principles of Marketing
• Integrated Marketing Communications
• Consumer Behavior
• Retailing
• Services Marketing
• Internet Marketing
• Marketing Research
• Marketing Capstone
• Marketing Special Topics

Minor Requirements

Principles of Marketing

15 semester hours of electives from:

• Integrated Marketing Communications
• Consumer Behavior
• Retailing
• Services Marketing
• Internet Marketing
• Marketing Research
• Marketing Special Topics