Marketing


Overview & Academics

Majoring in Marketing gives students the ability to develop marketing plans, determine customer needs, and understand the changing competitive global environment through the completion of projects, case studies, and simulations. Graduates of the program will understand internet marketing, market research, advertising and promotion, and strategy.

 

Department Contact

Bob Everton, Ph.D.
Associate Professor of Business
and Marketing
Nova Southeastern University
reeverton@ncwc.edu
(252) 985-5173

Career Options

Major Requirements
ACC 201; BUS 206, 308; ECO 212; ENG 304; MAT 213; MKT 205, 317, 318, MKT 319, 320, 321, 322, 482, and 495.

Minor Requirements
MKT 205 and 15 semester hours of electives from MKT 317, 318, 319, 320, 321, 322, and 495.