Overview & Academics
Majoring in Marketing gives students the ability to develop marketing plans, determine customer needs, and understand the changing competitive global environment through the completion of projects, case studies, and simulations. Graduates of the program will understand internet marketing, market research, advertising and promotion, and strategy.
Bob Everton, Ph.D.
Associate Professor of Business
Nova Southeastern University
ACC 201; BUS 206, 308; ECO 212; ENG 304; MAT 213; MKT 205, 317, 318, MKT 319, 320, 321, 322, 482, and 495.