NCWC Recognized by Exercise is Medicine® for Efforts to Create Culture of Wellness


ROCKY MOUNT, NORTH CAROLINA – North Carolina Wesleyan College is one of only 153 colleges and universities around the world to be honored by Exercise is Medicine® for its efforts to create a culture of wellness on campus. Programs and promotions such as the physically active, virtual scavenger hunt, the Exercise is Medicine® on Campus (EIM-OC) Mascot Challenge and other campus wellness initiatives helped NCWC earn Silver level from the EIM-OC program for the second year in a row. NC Wesleyan also obtained EIM’s COVID Conqueror badge, a new honor given to campuses that demonstrated creative adaptations to physical activity programming during the COVID-19 pandemic. 

exercise is medicine badge

“We are excited to have received the EIM-OC Silver distinction for the second year in a row, and to be recognized with a ‘COVID Conqueror’ badge for adapting our physical activity promotion and programming to the unique environment of the COVID-19 pandemic. This distinction illustrates the resolve of our students, faculty, staff and administration to continue to prioritize a culture of physical activity and wellness on campus, even during the challenges of the COVID-19 pandemic,” said Dr. Shannon Crowley, EIM-OC advisor. 

Of the 153 campuses recognized this year, 73 received Gold, 59 Silver and 21 Bronze. All Gold, Silver and Bronze universities and colleges will be officially recognized in June as part of the 2021 virtual Exercise is Medicine® World Congress, held in conjunction with the American College of Sports Medicine’s Annual Meeting. 

“We are thrilled to recognize these campuses’ commitment to make movement a part of daily campus culture and equip students with tools to cultivate lifelong physical activity habits, especially during the COVID-19 pandemic,” said Robyn Stuhr, Vice President of Exercise is Medicine. “These campus programs are nurturing future leaders who will advance a key tenet of Exercise is Medicine: making physical activity assessment and promotion a standard in health care.” 

EIM-OC calls upon universities and colleges to promote physical activity as a vital sign of health and encourages faculty, staff and students to work together to improve the health and well-being of the campus community. 

EIM-OC launched its recognition program in 2014 to honor campuses for their efforts to create a culture of wellness. Schools earn Gold, Silver or Bronze status based on their activities. Gold level campuses have created a referral system where campus health care providers assess students’ physical activity and refer students as necessary to a certified fitness professional as part of medical treatment. Silver campuses engage students, faculty and staff in education initiatives and make movement part of the daily campus culture, while Bronze level campuses promote and generate awareness of the health benefits of physical activity. 

View a complete list of recognized schools and learn more about the EIM-OC program at exerciseismedicine.org/support_page.php/eim-on-campus/

About Exercise Is Medicine®
The American College of Sports Medicine (ACSM) co-launched Exercise is Medicine® (EIM) in 2007 with the American Medical Association. ACSM continues to manage the global health initiative, which seeks to make physical activity assessment and promotion a standard in clinical care, connecting health care with evidence-based physical activity resources for people everywhere of all abilities. EIM is committed to the belief that physical activity promotes optimal health, is integral in the prevention and treatment of many medical conditions and should be regularly assessed and included as part of health care. Visit www.ExerciseisMedicine.org for additional information. 

About the American College of Sports Medicine
The American College of Sports Medicine is the largest sports medicine and exercise science organization in the world. More than 50,000 international, national and regional members and certified professionals are dedicated to advancing and integrating scientific research to provide educational and practical applications of exercise science and sports medicine. More details at acsm.org.

NCWC Wins National Contest


Exercise is Medicine® on Campus Mascot Challenge

ROCKY MOUNT, NORTH CAROLINA – North Carolina Wesleyan College was recently selected by the American College of Sports Medicine as the Judges’ Pick for first place in The Exercise is Medicine® On Campus (EIM-OC) Mascot Challenge video contest. This year, a record 32 colleges and universities submitted video entries.

As the first-place winner, the NC Wesleyan EIM-OC team will be receiving a $1,000 grant to host physical activity programming on Wesleyan’s campus. The video was created by Dr. Shannon Crowley, EIM-OC Advisor, Dr. Danielle Braxton, Health and Movement Science Club Advisor and Health and Movement Science Club student officers Emily Ketchum, Isaiah Matta, Savion Young and Rolando Valladarez. NC Wesleyan’s EIM-OC Leadership Team members, Dr. Meir Magal and Physician Assistant Jessica Brys-Wilson, also assisted with creation of the video. The submission, which featured NCWC’s mascot, Wes, can be viewed below.

“Our EIM-OC Leadership Team and Health and Movement Science Club have done a fantastic job in their efforts to promote the health benefits of physical activity on campus. We are thrilled to receive this award for our Exercise is Medicine on Campus video submission,” stated Dr. Shannon Crowley, Assistant Professor of Exercise Science.

The vision of Exercise is Medicine® (EIM), a global health initiative managed by the American College of Sports Medicine (ACSM), is to make physical activity assessment and promotion a standard in clinical care, connecting health care with evidence-based physical activity resources for people everywhere and of all abilities. Exercise is Medicine® On Campus (EIM-OC) calls upon universities and colleges to promote physical activity as a vital sign of health. EIM-OC encourages faculty, staff and students to work together toward improving the health and well-being of the campus community.