Use these downloadable assets as you craft your communications. Please be sure to check back often as these assets will continue to evolve with new examples. Read through the entire Brand Guidelines Book to make sure you understand rules, guidelines and different usages of asset before using these digital files to create college-related promotions. These assets are only to be used for official college communications.
Primary Brand Colors
These colors are a slight change from North Carolina Wesleyan’s previous palette while maintaining the traditional dark blue and gold motif that has endured for years. Each of the two primary brand colors represents qualities indicative of the core values of North Carolina Wesleyan College.
To ensure quality reproduction of the brand, the Pantone® Matching System (PMS) 2955 (blue) and 110 (gold) were selected for their:
1. Minimal variance when printed on coated or uncoated stocks as spot colors.
2. Minimal shift in tone when converted to specified process color values.
The primary brand colors are to be used in reproduction of the logo, but may also be used to color layout items or other branded elements. Neither color can ever be screened for any reason.
Pantone 110 Gold
C16 M31 Y100 K1
R215 G169 B0
Pantone 2955 Navy
C100 M55 Y10 K48
R0 G60 B105
Approved Typefaces and Usage
Proper font selection tells the story of a brand as much as imagery and colors. Each typeface is chosen for a specific purpose and can represent an implied message hidden within the brand.
Griffon Light is the primary typeface for the NC Wesleyan logo. Griffon Light is a regal typeface intended to reflect sophistication and the college’s commitment to its founding values. It is reserved specifically for the logo. It is to be used sparingly in any other capacity.
Griffon Light Italic is only to be used as an accent for the logotype, such as a tagline. It is not recommended for use in any other capacity.
Read through the entire Brand Guidelines Book to make sure you understand rules, guidelines and usages of color and typography.
The Gotham family was chosen for its stylish-yet-contemporary design, which reflects NC Wesleyan’s focus on the future. While the college pays homage to its past in its logotype, the Gotham body copy embraces “today” with its minimalist style and versatility. Gotham Light is the default typeface for titling, section headers or headlines above 18 pts., as well as body copy. Gotham Light is never to be used as body copy in reverse (white) on dark backgrounds.
(Example, white type on black or blue backgrounds.)
Gotham Book is reserved for headlines or subheads smaller than 18 pts. It is to be the default typeface for body copy placed in reverse on dark backgrounds. (Example, see bottom footer below.) It is to be the default for any body copy smaller than nine points.
Gotham Medium should be reserved for adding emphasis to titling smaller than 11 points, such as found in a business card or clerical forms. It is also approved for applications on dark backgrounds. Never use Gotham Medium as body copy.